Lush

Upon circulating your own patient-education magazine, you will notice significant increases in:

1. Enquiries – telephone, email, front desk and within the practice
2. Referrals – from other clinicians and more importantly directly from patients or other non-specialist sources
3. Treatment Uptake – you will notice a change in the total number of sales of treatments and services, as evidenced by other participants in the magazine
4. Profile – people within your catchment area should recognise both your name and the name of the practice more readily
5. Recognition – local dental referrers and patients will see you as a professional opinion leader, who they can trust to provide accurate information and advice.

Here are some examples of places you would only be able to penetrate using a high quality magazine as a PR instrument:

• Local dental practices
• Homes in local catchment areas
• General medical practices and hospital waiting rooms
• Schools/colleges/universities
• Local libraries
• Hotels
• Beauty salons and hairdressers
• Sports centres and gyms
• Car show rooms
• Local businesses

In the graph below, one can see the effect that a personalised patient-education magazine had on the amount of NHS and private self referrals in one practice.