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Smiles & Faces - The art and science of magazine marketing

ORDER YOUR OWN BESPOKE PERSONALISED MAGAZINE TODAY! VISIT OUR WEBSITE: www.smilesandfaces.net 9 12 12 THE EFFECT ON UPON CIRCULATING YOUR OWN PATIENT-EDUCATION MAGAZINE, YOU WILL NOTICE SIGNIFICANT INCREASES IN: 1 Enquiries – telephone, email, front desk and within the business. 2 Referrals – from other businesses and more importantly directly from customers or other non-specialist sources. 3 Treatment Uptake – you will notice a change in the total number of sales of treatments and services, as evidenced by businesses which have used our magazines. 310 290 270 250 230 210 190 170 11 JAN-FEB-MAR-11 APR-11 MAY-JUN-11 JUL-AUG-4 Profi le – people within your catchment area should recognise both your name and the name of the business more readily. 5 Recognition – local medical referrers and customers will see you as a professional opinion leader, who they can trust to provide accurate information and advice. SEP-OCT-NOV-DEC-JAN-FEB-MAR-APR-MAY-JUN-JUL-AUG-REFERRALS PERIOD OF MAGAZINE DISTRIBUTION TREND 11 11 11 11 11 11 11 11 12 12 12 12 12 12 REFERRALS IN THE GRAPH BELOW, ONE CAN SEE THE EFFECT THAT A PERSONALISED PATIENT-EDUCATION MAGAZINE HAD ON THE NUMBER OF REFERRALS IN ONE BUSINESS


Smiles & Faces - The art and science of magazine marketing
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