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Smiles & Faces - The art and science of magazine marketing

8 DESIGN SERVICES BY LUSH DESIGN, CONTACT US TODAY: website:www.lushdesign.biz telephone:+44 (0)1494 430617 10 REASONS YOU NEED A BESPOKE PERSONALISED MAGAZINE OF YOUR OWN 1 A bespoke magazine has been proven to guarantee an increase in business revenue, through increased customer recruitment. 2 You can kiss goodbye to the days when your business was cluttered with multiple leafl ets, gathered from unrelated suppliers or organisations. 3 The magazines will help you advertise your own services and market yourself directly to your customer base. 4 You can educate your customers through its high quality, informative, understandable, journalistic content. 5 Make savings on printing costs, as one magazine will replace messy new referral packs, newsletters, leafl ets, brochures etc. 6 It is a great penetrative public relations tool, which is more readily accepted by other referral sources, because a wellproduced magazine is viewed positively (local businesses and others do not like giving out your leafl ets but will hand out a high quality magazine). 7 Your magazine will become recognised as a trusted opinion source, further cementing your reputation, because customers will associate you as a reputable service provider. 8 It serves as a reference guide, which your readers can utilise and keep over a long period of time. Research proves that magazines are kept for years, whereas leafl ets are discarded within days or weeks. By using it as a staff training manual, you can harmonise the information / advice given to your customers. 9 Today’s customer does extensive research prior to visiting your business. It is smarter to participate in the research process by sending them copies of your magazine before a consultation. 10 An optional self-referral sheet can be used for data capture, enabling potential customers to submit their personal information directly to you.


Smiles & Faces - The art and science of magazine marketing
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