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Smiles & Faces - The art and science of magazine marketing

ORDER YOUR OWN BESPOKE PERSONALISED MAGAZINE TODAY! VISIT OUR WEBSITE: www.smilesandfaces.net 25 TABLET OWNERS: AFFLUENT AND EDUCATED Adults who own a tablet computer All adults (n=2,252) 34% Men (n=1,029) 32 Women (n=1,223) 35 Pew Research Center’s Internet & American Life Project, Tracking Survey, April17-May 19, 2013. N=2,252 adults ages 18+. Interviews were conducted in English and Spanish and on landline and cell phones. Margin of error is +/- 2.3 percentage points Source: MPA Magazine Media Factbook 2013/2014 (USA) Age 18-24 (n=243) 25-34 (n=284) 35-44 (n=292) 45-54 (n=377) 55-64 (n=426) 65+ (n=570) 33 37 49 38 28 18 Race/ethnicity White, Non-Hispanic (n=1,571) Black, Non-Hispanic (n=252) Hispanic (n=249) 33 32 34 Annual household income less than $30,000/yr (n=580) $30,000-$49,999 (n=374) $50,000-$74,999 (n=298) $75,000+ (n=582) 20 28 38 56 Education level less than high school (n=168) high school graduate (n=630) some college (n=588) college graduate+ (n=834) 17 26 35 49 MAGAZINES AVAILABLE ON BOTH TABLETS AND SMARTPHONES SEE INCREASED ENGAGEMENT Consumers want to read digital magazines wherever they go. When a magazine is available on a tablet and a smartphone, readers access it on both platforms, increasing the number of reading sessions per month and the number of pages read per session. READING SESSION USAGE FEBRUARY 2013 2% OTHER Note: Analysis based on 223.5 million reading sessions to 100 digital magazine apps between January 2012 and February 2013. Source: MPA Magazine Media Factbook 2013/2014 (USA) READS ON TABLET 75% OF THE TIME READS ON SMARTPHONE 23% OF THE TIME TABLETS SMARTPHONES FREQUENCY READS PER MONTH ENGAGEMENT PAGES PER SESSION 2.9 1.7 30.3 10.0 MOBILE READING: ENGAGEMENT BY DEVICE TYPE DIGITAL MAGAZINE DOWNLOADS BY CATEGORY 18 15 15 13 12 9 6 5 3 1 BUSINESS/FINANCE MEN’S WOMEN’S FASHION AUTOMOTIVE/MOTORCYCLE MUSIC OUTDOOR BRIDAL GENERAL EDITORIAL PARENTING/BABIES BOATING 35% 28 24 23 23 22 21 19 19 19 FOOD CELEBRITY/ENTERTAINMENT COMPUTERS HEALTH WOMEN’S SPORTS NEWS TRAVEL SCIENCE/TECHNOLOGY HOUSE/HOME Source: MPA Magazine Media Factbook 2013/2014 (USA) Base: 796 respondents who have used e-newsstands to fi nd, subscribe to and download magazine-branded content apps


Smiles & Faces - The art and science of magazine marketing
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