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Smiles & Faces - The art and science of magazine marketing

24 DESIGN SERVICES BY LUSH DESIGN, CONTACT US TODAY: website:www.lushdesign.biz telephone:+44 (0)1494 430617 MAGAZINES AND SOCIAL MEDIA ARE #BFFS Among adults 18-34 who read magazines and use social media: 37% read or looked into a digital magazine in the past 60 days. Nearly half say that the experience of interacting with other media is generally enhanced when shared with others. 35% love to share articles or products that they see in magazines immediately with Source: MPA Magazine Media Factbook 2013/2014 (USA) others. Nearly half have visited a magazine’s Facebook page. Nearly 3/4 have “liked” a magazine on Facebook. 69% have posted a magazine article to Facebook. More than 6 in 10 have chatted with friends on Facebook while reading a magazine and shared what they were reading. More than half posted photos to a magazine’s DIGITAL MAGAZINES DRIVE READERS TO ONLINE ACTION 80% of total respondents took some form of action after downloading the digital version of a magazine. Total (796) 18-34 (262) 35+ (534) Any (net) 80% 85% 78% Visited the magazine’s website 53 59 51 Recommended the 32 38 30 magazine to someone Visited the magazine on Facebook, Twitter or 26 35 22 other social media site Facebook page. More than half have uploaded content (such as recipes) to a magazine’s Facebook page. More than 2/3 have followed a magazine editor or columnist on Twitter. Nearly 3/4 have followed a magazine on Twitter. 3 in 4 have followed a magazine on Pinterest or have repinned content from a magazine. Base: 796 respondents who have used e-newsstands to fi nd, subscribe to and download magazine-branded content apps Source: MPA Magazine Media Factbook 2013/2014 (USA) WHO READS DIGITAL EDITIONS? Subscribers Digital only Print only Median age 44.6 54.8 Male 60% 47% Female 40% 53% Average income 130.0K 117.4K PROFILE: TABLET MAGAZINE READERS Note: Magazine readership on tablets (3-month average ending August 2012; percent of total U.S. tablet owners, age 13+) and index to average tablet owner Source: MPA Magazine Media Factbook 2013/2014 (USA) Percent Index Male 54.6 111 Female 45.4 89 Age 13-17 5.3 18-24 15.3 25-34 28.2 35-44 21.1 45-54 17.5 55-64 7.4 65+ 5.3 87 106 127 108 94 70 61 Annual household income less than $25,000 $25,000-$50,000 $50,000-$75,000 $75,000-$100,000 $100,000+ 7.8 17.5 19.4 16.6 38.7 87 99 98 97 107


Smiles & Faces - The art and science of magazine marketing
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