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Smiles & Faces - The art and science of magazine marketing

20 DESIGN SERVICES BY LUSH DESIGN, CONTACT US TODAY: website:www.lushdesign.biz telephone:+44 (0)1494 430617 THE PORTABILITY OF MAGAZINES ALLOWS CONSUMERS TO READ THEM AT HOME OR AWAY Magazine reading by location In Own Home 79% Out Of Home 75% Doctor / Dentist Offi ce 37% Someone Else’s Home 25% Newsstand / Store 26% Work 22% Beauty / Barber Shop 15% Library / Club / School 8% Somewhere Else 8% Airplane 6% Business / Reception 7% During Other Travel 2% Traveling To / From Work 2% Note: Percentages add up to more than 100% due to multiple responses Source: MPA Magazine Handbook 2010/2011 (USA) MAGAZINES ARE ADORED BY THE YOUTH MARKET ✔ 15 to 24-year-olds are the age group most likely to read magazines. ✔ 91% of this age group read magazines but are light users of broadcast media. ✔ They read 24% more titles than the average British adult. Source: 10 Things to Love About Magazines from The Professional Publishers Associaion (PPA) PRINT MAGAZINE READERSHIP IS MORE CONSISTENT ACROSS GENERATIONS THAN OTHER MEDIA Median age by media usage U.S. POPULATION 46.0 Note: Magazine and newspaper numbers represent print only TV 83 93 141 RADIO 118 74 61 Source: MPA Magazine Media Factbook 2013/2014 (USA) BOOMERS GENXERS MILLENNIALS BORN 1946–1964 BORN 1965–1976 BORN 1977–1994 MAGAZINES 99 106 98 INTERNET 96 116 100 41.7 44.7 45.2 46.9 49.5 INTERNET RADIO MAGAZINES TV NEWSPAPERS Base: Percent of coverage among adults 18+, HHI $50K+ Note: Heavy media usage = top quintile of usage for each medium (ranking excludes newspaper). ADULTS UNDER 35 READ MORE MAGAZINES PER MONTH THAN ADULTS 35+ PRINT READERSHIP BY AGE TOTAL UNDER 25 UNDER 35 35+ 50+ ISSUES READ IN PAST MONTH (MEDIAN) 6.4 6.7 6.4 6.4 6.2 INDEX 100 105 100 100 97 “HEAVY” MAGAZINE READERS–TOP QUINTILE 20.0 22.8 21.1 19.5 18.2 INDEX 100 114 106 98 91 Source: MPA Magazine Media Factbook 2013/2014 (USA)


Smiles & Faces - The art and science of magazine marketing
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