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Smiles & Faces - The art and science of magazine marketing

ORDER YOUR OWN BESPOKE PERSONALISED MAGAZINE TODAY! VISIT OUR WEBSITE: www.smilesandfaces.net 19 MAGAZINES PROVIDE A BRIDGE TO FURTHER INTERACTION ✔ Magazines provide access to natural networks of common interest. ✔ Magazines stimulate interest in a topic and then direct readers to further avenues to explore. ✔ Magazines work hand in hand with digital because core magazine readers are techno-savvy. Source: 10 Things to Love About Magazines from The Professional Publishers Associaion (PPA) MAGAZINE READERS ARE SUPER INFLUENCERS Number of times medium ranks #1 or #2 among super infl uential consumers across 60 product categories: PRINT MAGAZINES 42 Source: MPA Magazine Media Factbook 2013/2014 (USA) INTERNET 38 RADIO 30 OUTDOOR 6 TV 4 NEWSPAPERS 2 Base: Top quintile of usage for each medium among adults with a HHI of $50K+. Super infl uentials are defi ned as people who have great experience in this topic and whose advice on this topic is trusted by friends and family members. *Includes internet magazine activity AFFLUENT BUYERS ARE PRINT MAGAZINE READERS Heavy media usage among super infl uential consumers for luxury goods purchases Magazines Internet* TV Radio Newspapers Beauty 153 164 66 123 72 Fashion 142 176 79 145 94 Interior decorating 139 134 76 122 105 AFFLUENT LUXURY GOODS BUYERS’ SPENDING IN PAST YEAR 180 143 108 144 151 123 103 139 154 131 115 163 169 149 113 141 177 159 78 126 168 154 132 139 $1,000+ WATCHES $1,000+ FINE JEWELRY $3,000+ FINE JEWELRY $10,000+ APPAREL AND ACCESSORIES $1,000+ DAY SPA $2,000+ SKIN CARE/COSMETICS/FRAGRANCE MAGAZINES WEB TV RADIO Heavy media users, indexed to adults 18+ *Includes internet magazine activity Source: MPA Magazine Media Factbook 2013/2014 (USA) Base: Top quintile of usage for each medium, indexed to adults 18+. Super infl uentials are defi ned as people who have great experience in this topic and whose advice on this topic is trusted by friends and family members. *Includes internet magazine activity.


Smiles & Faces - The art and science of magazine marketing
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