Page 17

Smiles & Faces - The art and science of magazine marketing

ORDER YOUR OWN BESPOKE PERSONALISED MAGAZINE TODAY! VISIT OUR WEBSITE: www.smilesandfaces.net 17 MAGAZINES COMMAND TRUST AND GREATER ATTENTION ✔ Magazines spark conversations with friends, family and colleagues. ✔ Magazines are an advocate for communities of common interest. ✔ Magazines bring a halo effect to advertising featured alongside relevant content. MAGAZINE MEDIA ARE THE #1 PRESCRIPTION FOR HEALTHY RESULTS VS ALL MEDIA Magazine readers are far more likely to take action on healthcare ads than users of any other medium. ACTIONS TAKEN IN THE LAST 12 MONTHS AS A RESULT OF HEALTHCARE ADVERTISING Magazines Internet* TV Radio Newspapers Returned a free sample card 170 113 117 148 100 Switched to a different brand 155 90 132 134 130 Discussed an ad with a friend or relative 152 104 131 129 126 Visited a pharmaceutical company’s website 147 136 116 87 82 Consulted a pharmacist 143 91 114 107 118 Asked a doctor for a prescription sample 141 87 128 113 108 Discussed an ad with your doctor 133 84 111 120 120 Asked doctor to prescribe a specifi c drug 132 106 120 92 115 Purchased a nonprescription product 133 101 115 104 106 Base: Top two quintile by medium, indexed to adults 18+ *Includes internet magazine activity Source: MPA Magazine Media Factbook 2013/2014 (USA) MAGAZINE READERS: #1 IN INFLUENCING HEALTHCARE DECISIONS Consumers who make their own personal healthcare decisions and infl uence those of their friends and family are most likely to be magazine readers. CONSUMER ATTITUDES Any agreement Magazines Internet* TV Radio Newspapers I am more knowledgeable about medicines because of the information provided in 131 96 111 98 116 pharmaceutical advertising I trust pharmaceutical companies that advertise the medications I take 131 84 120 103 105 Friends come to me for advice about healthcare and medications 125 118 102 96 120 I often discuss new prescription medicines with my doctor 124 94 117 101 107 I am willing to pay extra for prescription drugs not covered by health insurance 119 96 103 99 116 I research healthcare information so that I am better informed about different healthcare options 117 109 95 100 110 Base: Top two quintile by medium, indexed to adults 18+ *Includes internet magazine activity Source: MPA Magazine Media Factbook 2013/2014 (USA) Source: 10 Things to Love About Magazines from The Professional Publishers Associaion (PPA)


Smiles & Faces - The art and science of magazine marketing
To see the actual publication please follow the link above