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Smiles & Faces - The art and science of magazine marketing

16 DESIGN SERVICES BY LUSH DESIGN, CONTACT US TODAY: website:www.lushdesign.biz telephone:+44 (0)1494 430617 MAGAZINES DRIVE WORD OF MOUTH ✔ Magazines and television are the most effective media in driving word of mouth. ✔ Magazines outperform newspapers, radio and the internet in 10 out of 11 categories. ✔ Magazines drive word of mouth among 57% of the population. MAGAZINES INFLUENCE WORD OF MOUTH Magazines excel in reaching consumers who impact the attitudes and behaviors of people within their sphere of infl uence: ✔ Based on an analysis of word·of·mouth infl uencers, heavy magazine readers are far more likely to infl uence family and friends across a range of product categories. ✔ Magazines are most likely to complement the web in reaching social networkers who build buzz. Magazines 149 Newspaper 87 Radio 113 Television 65 Internet 181 128 MAGAZINE SOCIAL NETWORKERS BY MEDIA USE Used Facebook/MySpace In Past 30 Days - Index Base: Top quantities of usage for each medium WORD-OF-MOUTH INFLUENCERS FOR FAMILY/FRIENDS BY MEDIA USE Product category infl uenced - index vs. total adults AUTOMOTIVE PERSONAL FINANCE FOOD TECHNOLOGY TRAVEL 100 NEWSPAPERS 103 RADIO 108 TV 96 INTERNET 125 107 112 101 108 112 102 99 98 104 120 101 101 103 119 118 105 97 93 103 Source: 10 Things to Love About Magazines from The Professional Publishers Associaion (PPA) Base: Top quintile of usage for each medium Source: MPA Magazine Handbook 2010/2011 (USA)


Smiles & Faces - The art and science of magazine marketing
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