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Smiles & Faces - The art and science of magazine marketing

ORDER YOUR OWN BESPOKE PERSONALISED MAGAZINE TODAY! VISIT OUR WEBSITE: www.smilesandfaces.net 15 MAGAZINES ARE THRIVING ✔ There are 3,212 consumer magazines in the UK. ✔ They reach 87% of the total adult population. ✔ UK consumers will spend £2.5bn on magazines this year. ✔ 3 million more people read special interest magazines more than use the internet. ● A large consumer study involving 18000 interviews demonstrated that: ✔ Editorial content and advertising had equal impact. ✔ Magazines were responsible for 25% increase in purchasing decisions. ✔ Magazines helped increase purchase considerations by a further 9%. MAGAZINE CONSUMPTION OF THE UK ADULT POPULATION EACH MONTH According to the NRS (National Readership Survey), 37.1 million people in Britain consume a magazine either in print or online each month. The quarterly report, which fuses April 2013 – March 2014 NRS data with comScore data from March 2014, estimates that 72% of the adult population consume a magazine brand each month, either in print or via PC or laptop According to the NRS, that percentage fi gure equates to 37.1 million people in Britain. PRINT & DIGITAL* | CONSUMPTION OF MAGAZINES 72.0% OF GB ADULTS 15+ THAT’S37.1 MILLION PEOPLE WHO CONSUME MAGAZINE BRANDS ACROSS PRINT & DIGITAL POPULATION 52 MILLION Source: 10 Things to Love About Magazines from The Professional Publishers Associaion (PPA) Source: The National Readership Survey UK www.nrs.co.uk


Smiles & Faces - The art and science of magazine marketing
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