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Smiles & Faces - The art and science of magazine marketing

14 DESIGN SERVICES BY LUSH DESIGN, CONTACT US TODAY: website:www.lushdesign.biz telephone:+44 (0)1494 430617 THE IMPORTANCE OF MAGAZINE MARKETING FACTS YOU SHOULD KNOW! 10 REASONS WHY YOU SHOULD USE CONSUMER MAGAZINES 1 Magazines and magazine ads capture focused attention: The focused process of magazine reading leads to less media multi-tasking, ensuring single minded attention to advertising. 2 Magazine advertising is targeted: Magazines engage readers in very personal ways. There’s a magazine for every passion and a passion for every magazine. Use magazines to reach your target audience in a meaningful way — a way in which specialty TV just can’t compare. Plus magazine readers reach the affl uent, those with disposable income to buy advertised brands. 3 Magazine advertising is relevant and welcomed: consumers value magazine advertising, reading it almost as much as the editorial itself. The ads are accepted as an essential part of the magazine mix. 4 Magazines are credible: consumers trust magazines so much that they are the leading sources of information that readers recommend by word-of-mouth to others. 5 Magazines offer a lasting message: Ads keep working 24/7. They provide a lasting, durable message with time to study a brand’s benefi ts. Consumers clip and save magazine ads for future reference. 6 Magazines deliver brand relevant imagery: magazine editorial imbues ads with brand relevant imagery, associations and a frame of reference that delivers greater reader receptivity to brand ads. 7 Magazine advertising drives web searches and visits: magazines are where consumers go for ideas and inspiration. That’s why magazine ads are leading infl uencers, driving readers to advertiser websites and to start a search. 8 Magazines drive the purchase funnel: magazines are effective across all stages of the purchase funnel, especially brand favourability and purchase consideration, the most sought after metrics that are hardest to sway. 9 Magazine advertising enhances ROI: allocating more ad dollars (or pounds) to magazines in the media mix improves marketing and advertising ROI. 10 Magazines sell: study after study prove that magazines help drive sales objectives, as a stand alone medium or in combination with others. Over half of readers act on exposure to magazine ads. Source: www.magazinescanada.ca inflflflfl


Smiles & Faces - The art and science of magazine marketing
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