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Smiles & Faces - The art and science of magazine marketing

ORDER YOUR OWN BESPOKE PERSONALISED MAGAZINE TODAY! VISIT OUR WEBSITE: www.smilesandfaces.net 13 YOUR OWN SMILES & FACES BRANDED MAGAZINE WHICH ONE GIVES MORE BANG FOR YOUR MONEY? Scope (Demographic / Psychographic) YOUR OWN SPECIFIC MARKET CHILDREN AND ADULTS LOCAL/REGIONAL MAGAZINE OR NEWSPAPER NATIONAL MAGAZINE 16-25 YEAR OLDS IN ABC HOUSEHOLDS ADULT MATERIAL Full Page (Average Cost) £166 £ 1,900 £12,250 Half Page (Average Cost) £83 £ 1,000 £6,288 Double Page Spread (Average Cost) £332 £ 3,500 £24,175 Circulation Direct Contact 3000 24500 148492 Readership Indirect Contact 9000 80000 526000 Reader/Circulation Multiple 3 3.3 2.7 Publication Cycle 12-18 MONTHS MONTHLY MONTHLY Average Investment/Cost £10,000 £ 2,133 £14,238 Pages Dedicated To Your Message 67 2 2 Average Number Of Pages 67 60 131 Page Relevance 100% 3.3% 1.5% Exposure Probability LOCAL, FOCUSED & HIGH LOCAL, DIFFUSED & LOW NATIONAL, HIGHLY DILUTED & UNPREDICTABLE Expected Return On Investment 150% 25% 10%


Smiles & Faces - The art and science of magazine marketing
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