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Smiles & Faces - The art and science of magazine marketing

12 DESIGN SERVICES BY LUSH DESIGN, CONTACT US TODAY: website:www.lushdesign.biz telephone:+44 (0)1494 430617 YOUR MESSAGE YOUR MESSAGE WHICH IS THE MOST EFFECTIVE MARKETING TOOL? HAY IN A HAYSTACK NEEDLE IN A HAYSTACK NEEDLE IN A STACK OF NEEDLES YOUR OWN SMILES & FACES BRANDED MAGAZINE LOCAL/REGIONAL MAGAZINE OR NEWSPAPER NATIONAL MAGAZINE Reach - the ability to get to people specifi cally relevant to your EXCELLENT GOOD POOR own business. Bonus Impressions - The average magazine page is viewed 1.7 times, providing more impressions per ad than newspapers or EXCELLENT POOR POOR TV. Increasing your brand exposure. Active Medium - because it involves the process of reading, it ensures focus on and understanding of your brand message. EXCELLENT GOOD GOOD Communicate Better - Reader involvement in all the magazines topics. EXCELLENT POOR POOR Tell The Entire Brand Story - Magazines allow in-depth, detailed communication of the entire brand story. EXCELLENT POOR POOR Consumers Rate Magazines As The Most Informative Medium - Magazines infl uence purchase behaviour early in the decisionmaking process, giving readers ideas of what to buy, more so than newspapers or TV. EXCELLENT EXCELLENT EXCELLENT Selective Targeting - Magazines tightly target all areas of reader EXCELLENT POOR interest and passion. ✖ NIL Brand Relevant Imagery - Magazine editorial imbues ads with brand relevant imagery, associations and a frame of reference EXCELLENT ✖ NIL ✖ NIL that delivers greater reader receptivity to brand ads. Build Relationships - Magazines are the most personal of media, creating private and intimate connections with each individual reader. Magazines are invited guests, creating strategic or tactical one-on-one conversations with your customers. EXCELLENT POOR POOR A Lasting Message - Consumers clip and save magazines or adverts for future reference. They provide a lasting, durable message with time to study a brand‘s benefi ts. EXCELLENT GOOD GOOD A Credible Message - Magazine ads are perceived to be highly EXCELLENT GOOD GOOD credible, believable and trustworthy sources of information. Flexibility - Magazines provide opportunities for inserts, supplements, advertorials and a variety of size and positioning EXCELLENT GOOD GOOD options to meet any advertiser‘s specifi c creative needs. Media Multiplier Effect - Magazines add to or complement EXCELLENT EXCELLENT GOOD other marketing tools. Magazines Generate Response - After reading, consumers are motivated to shop for and purchase products, call phone EXCELLENT GOOD GOOD numbers or go to a website. Increase Your Sales - Magazines sell! Research proves it, time and time and time again. EXCELLENT GOOD GOOD


Smiles & Faces - The art and science of magazine marketing
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