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Smiles & Faces - The art and science of magazine marketing

10 DESIGN SERVICES BY LUSH DESIGN, CONTACT US TODAY: website:www.lushdesign.biz telephone:+44 (0)1494 430617 THE POWER OF MAGAZINE MARKETING TO BE THE BEST, COPY SUCCESS! A full breakdown for UK magazine sales in the fi rst half of 2013 as measured by ABC. Around 240 titles were audited this time, far fewer than the 516 titles who posted fi gures six months ago in the last set of magazine industry ABCs. This is because most titles opt to be audited just once a year. Free supermarket monthly Tesco Magazine has just sneaked past free rival Asda Magazine to become the biggest circulation magazine in the UK. Name of magazine % Paid for Average sale Change y/y Tesco Magazine 0% 1945015 0.70% Asda Magazine 0% 1944393 -1.00% Morrisons Magazine 0% 1293617 10.30% TV Choice 100% 1282276 0.30% Tesco Real Food 0% 1225417 0.20% What’s on TV 100% 1083198 -10.90% Northern & Shell Titles Group 99% 926056 -14.60% Radio Times 100% 812543 -6.10% Take a Break 100% 720600 -8.40% The Economist Worldwide Sales Excluding The Americas Group 71% 603984 -1.60% Saga Magazine 100% 553734 -12.40% Shortlist 0% 534494 1.00% John Lewis Edition 0% 487550 1.50% ASOS.com 0% 446055 N/A Slimming World Magazine 100% 438559 4.40% SOURCE: www.pressgazette.co.uk/magazine-abcs-full-circulation-round-fi rst-half-2013


Smiles & Faces - The art and science of magazine marketing
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